Creating a Complete Profile
If your using a personal profile, your 'About' tab gives the option to fill in personal information about yourself. It's similar to the type of information Facebook or LinkedIn might ask you to fill in. Depending on how you want to use your Google Plus account (business, networking, just for fun) you can just fill in what is relevant for you.
Intentions
A helpful thing to think about before filling in your 'About' tab, is how you intend to use your Google+ account. Is it going to act as an online resume, just for fun account, networking and business connections only, or maybe a bit of everything? Figuring this out beforehand can help you streamline the type of information you choose to include and will help others determine if your a relevant account for them to follow.
Privacy Settings
When you click on your 'About' tab, you'll notice that when you scroll down your page, you'll see a bunch of sections, each with an 'edit' button in the lower left hand corner:
When you click on your 'edit' link you'll have the option to change the privacy settings for each of the sections of your Google Plus profile. After clicking the 'edit' link, look toward the upper right hand corner, for a box which will say 'Public' (depending on your settings)
If your using a personal profile, your 'About' tab gives the option to fill in personal information about yourself. It's similar to the type of information Facebook or LinkedIn might ask you to fill in. Depending on how you want to use your Google Plus account (business, networking, just for fun) you can just fill in what is relevant for you.
Intentions
A helpful thing to think about before filling in your 'About' tab, is how you intend to use your Google+ account. Is it going to act as an online resume, just for fun account, networking and business connections only, or maybe a bit of everything? Figuring this out beforehand can help you streamline the type of information you choose to include and will help others determine if your a relevant account for them to follow.
Privacy Settings
When you click on your 'About' tab, you'll notice that when you scroll down your page, you'll see a bunch of sections, each with an 'edit' button in the lower left hand corner:
Once you click on the 'Public' tab you'll see a menu of privacy options to choose from. Select the one most appropriate for you and you're all set with that section.
In this way you can control who does or does not see any piece of information about you, but it can still be unnerving to enter phone numbers, addresses or other bits of personally identifiable info - so use your best judgement when filling in personal info about yourself, while still trying to be thorough.
In Summary
Ultimately the more information you include in this section, the more your potential followers can learn about you in determining if they want to follow back. It also alerts others to the type of content they can expect you to post, which can help them decide to follow or not. In my own experiences, I've found that I'm more likely to follow an account with at least the basics filled in including a profile photo.
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